More caregivers, more clients. AI finds them and writes the message.
Marketing and recruiting software for home care and healthcare staffing agencies. Discover passive candidates and referral sources, let AI draft personalized outreach across email, SMS and voice, post to social media automatically, and collect applicants through a branded careers page, all from your own domain, sender and vkVoice phone line.
- Branded public careers page (per-tenant path)
- Indeed Apply — applicants drop into your inbox
- AI-drafted outreach to passive candidates & client leads
- Email, SMS & AI voice campaigns from your sender
- Resume storage, status pipeline, employer notes
- MCP server — work your CRM from Claude / any AI client
How it works
Discover
Find passive candidates and client leads with the built-in lead engine — no static list to buy or scrape by hand.
AI drafts the outreach
AI writes the personalized email, SMS, or voice script in your voice. You approve; it sends from your domain / number.
Capture & convert
A branded careers page + Indeed Apply land applicants in one inbox — resumes stored, status pipeline, ready to hand to vkWorkforce.
Reach people on every channel
AI-drafted, approve-to-send outreach from your own SendGrid sender, with a unified inbox and reply tracking.
SMS
Two-way texting (SMS / TextUs) with keyword handling and a shared inbox — great for fast candidate follow-ups.
AI voice + vkVoice
An AI agent that places outbound calls and handles inbound, recorded and transcribed. Your team calls and texts from the same vkVoice line on web and mobile, and can take over from the AI at any time.
Social media manager
Built-in social media manager: daily blog posts auto-shared to Facebook & Instagram, so families, referral sources and job seekers keep finding you.
Branded careers page
A public careers page per agency with Indeed Apply, so every posting becomes an inbound applicant funnel.
Pipeline & campaigns
Leads, drafts, sent, and campaign tracking — see what's working and keep the top of the funnel full.
Google Ads, managed
VisionKraft sets up and manages Google Search campaigns for client or recruiting leads, and every lead from your ads arrives in vkWorkforce marked as Google Ads.
Hands to vkWorkforce
Convert an applicant to an employee in one click and they're ready to be scheduled and dispatched in vkWorkforce.
Field business development
For agencies whose growth is boots-on-the-ground — visiting facilities, referral sources, and senior communities.
Routes & VkNav
Plan Google-optimized visit routes, then navigate them with in-app turn-by-turn VkNav — dynamic reroute, traffic-aware faster-route offers, safe U-turns, and locked-screen guidance. Assign a route to a rep on web or mobile.
vkOutreach workbooks
Build, import, and export vkOutreach referral-partner workbooks (.xlsx) — the format your BD team already runs on.
Visited + AI daily reports
After each stop, dictate or photograph the notes; AI drafts the marketing visit log (numbered, with Contact & Follow-Up blocks) and drops it in a Gmail draft.
Tasks from notes
AI pulls concrete follow-ups out of your visit notes into Tasks, with due dates that land on the shared calendar.
Business-card capture
Snap a card in the field → AI vision reads it → it becomes a business card and a lead, matched to the right facility.
Shared notes
A tenant-wide notes feed across staff and accounting — notes, visits, tasks, and payroll in one place.
Your business phone lives inside your scheduling software.
vkVoice is the phone and texting line built into vkWorkforce. Your team makes calls and sends texts by hand from the web or the mobile app, while AI calls and texts fill open shifts automatically on the same line. AI plus human, one line.
- A real business line on web, iPhone & Android
Every coordinator gets a softphone with a local number, voicemail and call recording. Calls ring natively on mobile (CallKit on iPhone), so nobody hands out a personal cell.
- Call or text any worker in one tap
Dial a caregiver, nurse, family or facility straight from the shift, the schedule or the worker’s profile, and send texts from the same agency number.
- AI fills shifts. You can take over any time.
The AI agent calls and texts eligible staff to fill open shifts. Jump into a live call, text the worker yourself, or pause the AI whenever a human touch is needed.
- Every call logged against the shift
Recordings, transcripts and texts sit next to the shift and the worker, so the next coordinator sees exactly who was offered what.
Phone lines are $25 per user / month, each adding 2,000 pooled voice minutes and 100 texts your whole team shares, then $0.03 per minute. Works with every plan. See vkVoice pricing →
- AI agent · text
Texted 8 eligible CNAs: “Can you take Sat 7a–3:30p? Reply YES.”
- AI agent · call
Calling Maria R. — she asks about parking at the facility…
- Coordinator · joined the call
AI paused. You answer her question and confirm the shift yourself.
- Booked
Shift filled, recording and transcript saved on the shift.
Illustrative example.
Google Ads, set up and managed for you, built to bring in quality leads.
VisionKraft builds and runs Google Search campaigns for agencies, whether you want more clients and families calling or more qualified caregivers and nurses applying. Google Ads is integrated with vkWorkforce, so you can see what your ads cost and which leads they brought in, right next to the rest of your agency.
- Campaigns built for leads, not clicks
Keyword research in Google Keyword Planner, tight keyword sets and a long list of negative keywords, so a client-acquisition campaign does not pay for job seekers or research traffic, and a recruiting campaign reaches the caregivers and nurses you want to hire.
- Set up properly from day one
Location and ad-schedule targeting, responsive search ads, call buttons and sitelinks, plus conversion tracking for form leads and tap-to-call.
- You approve before anything goes live
Our AI planning agent drafts the plan inside strict policy guardrails, a person on our team reviews it, and the campaign launches paused. It only goes live when you say so.
- Managed every week, results in vkWorkforce
We review search terms, add negatives, cap bids and recommend budgets, and budget changes always wait for your approval. Spend, clicks, conversions and search terms show in vkWorkforce, and leads from your ads land in your inbound leads marked as coming from Google Ads.
Live today for a home care agency. Pricing depends on your market and goals, so ask us for a quote.
- 1. Research
Keywords for your services and service area, with the job-seeker and research searches filtered out.
- 2. Plan
AI-drafted campaign plan, checked against policy guardrails and reviewed by our team.
- 3. Your approval
The campaign is built paused. You review it, and it goes live on your go-ahead.
- 4. Ongoing
Scheduled search-term reviews, new negatives and bid caps. Budget changes only with your OK.
- 5. Leads in vkWorkforce
Form and call leads tracked, and each lead in your inbox says it came from Google Ads.
See it on your own jobs
We onboard new agencies one at a time so the AI gets your voice right. Reach out and we'll set up a demo tenant with your real job postings and referral sources.
workforce@vktech.ai